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Communicating with illiterate audiences through graphics
Today, nearly 17% of the world’s adult population is still not literate. 1 out of 7 USA citizens can’t access ...
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50 tips to communicate with low-literacy audiences
43% of adults in the United States of America can't identify a specific location on a map nor calculate the ...
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The 5 hats every communicator for change needs: the adventure hat
In the first of a three-part series on how to design a communication strategy from a practical angle, we will ...
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The Good, the Bad, and the Ugly: Branding Strategies in the Nonprofit Sector (I)
Nonprofit organizations need to communicate their work, their projects, their values, and goals to a diverse audience to bring awareness, ...
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The Good, the Bad, and the Ugly: Branding Strategies in the Nonprofit Sector (II)
In last article, we saw the most common errors when planning branding strategies for NGOs. In this article, we will ...
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You talkin’ to me? Developing Internal Communications for the social sector
Commonly, when planning communication for development strategies, public information campaigns and outreach and mobilization plans, tend to monopolize all communication ...
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The 5 hats every communicator for change needs: the jockey and motorcycle helmet
Struggling with design and test communication strategies from a practical angle? In this second of a three-part series aimed to ...
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How to structure a theater for development show and not die trying
The stage and auditorium should be open to the masses, should be able to contain a people and the actions ...
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10 steps for writing better theater for development shows
Perhaps the theater is not revolutionary in itself; but have no doubts, it is a rehearsal of revolution! Augusto Boal, ...
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From needs to solutions: Prototyping a Behavior Change App
Be Healthy is a mobile application prototype intended to help users change their eating habits for better health. Be Healthy ...
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Defeating resistance to change in redesign processes
Any design change, whether it be big or small, can cause rejection among some users. Unfortunately in some redesign work, ...
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Communicators Anonymous: Helping professionals to survive their traumas
A dark basement room. A line of reheated coffee cups watching from a shabby table under the blinking fluorescent lights ...
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The 5 hats every communicator for change needs: the hard hat and the surgical cap
Wondering how to build a communication strategy from a practical angle? In the last of a 3-part series, we will ...
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Digital campaigning: Couch potatoes or mouse-armed warriors?
Several civil society organizations are promoting slacktivism, or clicktivism campaigns if you prefer a more positive term, as a fast ...
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